Ads that drive your business forward!
PPC (Pay-Per-Click) advertising that puts your brand in front of people most likely to convert.
PPC (Pay-Per-Click) marketing is a form of online advertising where businesses pay only when someone clicks on their ad. It allows you to target specific audiences based on search terms, demographics, location, and interests, ensuring your message reaches the people most likely to engage with your brand. PPC campaigns can run on platforms such as Google, Bing, YouTube, Meta (Facebook & Instagram), LinkedIn, and TikTok, helping to drive targeted traffic, generate leads, and deliver measurable results for your business.
What is ppc marketing?
PPC can help your business by putting your brand in front of the right audience at the right time. By targeting users who are actively searching for your products or services, PPC drives qualified traffic to your website or social media, increases leads, and boosts sales. Campaigns are fully measurable, allowing you to track performance, optimise strategies, and ensure every penny of your advertising budget delivers the best possible return on investment.
How ppc can help your business
Our Distinctive Approach
Competition & Keyword Research
Our PPC services start with in-depth competitor and keyword research, targeting the right audience to maximise clicks, conversions, and ROI. Every campaign is data-driven to ensure your budget delivers measurable results.
Strategy Planning
Our strategy planning begins with a thorough analysis of your business, competitors, and market opportunities. We create tailored plans that align with your goals, guiding every campaign and initiative to deliver maximum impact and measurable results.
Constant Review & Analytics
We continuously review and analyse your campaigns to ensure they perform at their best. By monitoring results, identifying trends, and adjusting strategies in real time, we optimise every aspect to maximise ROI and deliver measurable growth.
Campaign Set Up
We continuously review and analyse your campaigns to ensure they perform at their best. By monitoring results, identifying trends, and adjusting strategies in real time, we optimise every aspect to maximise ROI and deliver measurable growth.
Platforms We Work With
Google Ads is a powerful tool for driving targeted traffic and measurable results. By reaching customers when they are actively searching for your products or services, it increases visibility, sales, and brand awareness.
A well-managed campaign ensures your ad spend is used efficiently, with precise keyword targeting, compelling ad copy, and ongoing optimisation. Properly implemented, Google Ads helps your business stay competitive, adapt to trends, and grow online sustainably.
Microsoft Bing Ads offers a valuable platform that complements Google Ads, reaching a unique and growing audience across search and partner networks. With often lower competition and cost-per-click rates, Bing Ads provides a cost-effective way to drive qualified traffic and expand your online presence.
LinkedIn Ads provide a powerful platform for B2B marketing, allowing businesses to target professionals by job title, industry, company size, and more. With sponsored content, text ads, and InMail campaigns, LinkedIn Ads help generate qualified leads, build brand authority, and drive conversions. By analysing performance and optimising campaigns continuously, we ensure your budget delivers measurable results.
Meta Ads (covering Facebook and Instagram) allow businesses to reach highly targeted audiences based on demographics, interests, behaviours, and engagement patterns. With a variety of ad formats, from image and video to carousel and stories, Meta Ads help build brand awareness, generate leads, and drive sales. By analysing performance data and continuously optimising campaigns, we ensure your advertising budget is used efficiently to achieve measurable results across the world’s largest social media platforms.
TikTok Ads allow businesses to reach a highly engaged, fast-growing audience through creative and immersive short-form video content. With a variety of ad formats, including in-feed videos, branded content, and TopView placements, TikTok Ads help increase brand awareness, drive engagement, and generate leads. By analysing performance and continually optimising campaigns, we ensure your advertising budget delivers measurable results
Why Us?
Big One Marketing isn’t just another agency that sets up a campaign and hopes for the best. Our hands-on approach ensures your ads are regularly optimised, making sure your budget is spent wisely and your reach is maximised.
We believe communication is key, which is why we provide regular updates to our clients, outlining ad performance and key action points in a clear, jargon-free way.
We are data-led, which means we follow the numbers—no guesswork, no assumptions, just results!
More importantly, we are honest and upfront; if ads are not performing, we will highlight any concerns and work with you to find a suitable way forward.
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FAQs
What is PPC Marketing?
PPC (pay-per-click) marketing is a form of online marketing where businesses pay a fee each time someone clicks on their advert. The fee is paid to the platform where the advert is displayed. Instead of earning website traffic organically, you buy visits by appearing higher up on search engines when someone searches for your product or service.
How does PPC advertising work?
Pay-per-click advertising works through an auction system. Advertisers bid on keywords relating to their products or services. When users search for those keywords, the advertising platform decides which adverts appear based on factors such as your bid amount, advert quality, relevance, and landing page experience.
How much does PPC advertising cost?
PPC costs vary widely depending on competition, target audience, location, campaign length, and the keywords used within the campaign. Big One Marketing charges a fee for managing the campaign, starting at £750. We can support you in choosing a suitable ad budget. Some keywords have a minimum cost per click of £0.50, whilst others can cost £20 or more per click.
What are the benefits of PPC marketing?
PPC brings immediate website traffic that is highly likely to convert and purchase your products and/or services, as users have actively searched for them. We set up campaigns to target your audience effectively and manage the ad budget to maximise your spend. Our fee includes measuring results and analytics, as well as managing the campaign to ensure you are receiving a return on investment.
Is PPC better than SEO?
PPC delivers fast results and paid traffic, whilst SEO builds long-term organic traffic. It is smart to focus on both strategies for the best results, as these marketing strategies work hand in hand.
